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ghd Platinum / Hair styler

ghd Platinum
ghd Platinum

Discipline: Product

Discipline: Product

With focus on innovation, functionality and quality in its design thinking, ghd’s new top tier professional styling tool, Platinum, has been designed specifically to give better control and results for the user. These are delivered by platinum’s beautiful, yet innovative, signature wishbone hinge. The hinge perfectly aligns the plates allowing the user to apply minimal pressure when styling to reduce damage. Optimum heat for best styling results is delivered by the unique ghd patented tri-zone technology, using six intelligent sensors within the plates for even heating.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

Client / Manufacturer

ghd

ghd
London, United Kingdom

Design

ghd

ghd
London, United Kingdom