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PRIMAVERA / Hand-knotted rug

PRIMAVERA

Discipline: Product

PRIMAVERA
PRIMAVERA
PRIMAVERA
PRIMAVERA

Discipline: Product

Hand-knotted in highest quality silks and wool, the rug can last for years. The subtle and mysterious design, inspired by nature's beauty, echoes the pastel blue tones of the wild blueberry of spring. As nature interacts with people, the hidden image of a women is revealed in the background of the floral textures. The design is innovated with an artistic concept of capturing the two images combined into a soft modern abstract design that brings two worlds together. It balances different floral textures of nature against intertwining silhouette of the woman which is hidden within as the element of surprise.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation

Client / Manufacturer

Ayka Design

Ayka Design
London, United Kingdom

Design

Ayka Design

Ayka Design
London, United Kingdom