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Victorinox Rescue Tool / Rescue tool packaging

Victorinox Rescue Tool
Victorinox Rescue Tool
Victorinox Rescue Tool
Victorinox Rescue Tool
Victorinox Rescue Tool

Discipline: Packaging

Victorinox Rescue Tool
Victorinox Rescue Tool

Discipline: Packaging

This unique and innovative packaging creates a new opening experience for the consumer, simulating Victorinox’s knife opening mechanism. The structure is completely glue-free, promoting Victorinox’s sustainability goals and values. As Victorinox knives are primarily made of stainless steel, laminating foil film onto the paperboard was chosen for Victorinox Rescue Tool to differentiate the package and to “reflect” the quality of the brand. Using both translucent and opaque inks coupled with matte and gloss coatings emphasizes key graphics.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Victorinox

Victorinox
Shanghai, China

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Design

Metsä Board Shanghai Ltd

Metsä Board
Shanghai, China

Cyril Drouet (Design Director), Adi Gunawan (Senior Graphic Designer), Ji Zhongwei (Senior Structural Designer)

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