Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

ALDEBARAN / Baitcasting reels

ALDEBARAN

Discipline: Product

At a mere 135 g, the ALDEBARAN is the world’s lightest bait reel, with the line spool now 3 mm closer to the foot than in previous models, for a low stance and compact configuration. Precision and feel are vital in lightweight lure fishing and this reel delivers both. The ALDEBARAN`s eagle-themed design reflects the accuracy and strength so crucial to bass fishing, and expresses the power and accuracy with which an eagle catches its prey. The line that runs along the reel body is a representation of the spread wings of an eagle in the moment of fight and will serve to enhance the joy to be found in the sport of bass fishing.

Discipline: Product

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: Grobal

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Practicability, Target Group Fit

Client / Manufacturer

Shimano

Shimano Inc.
Sakai City, Japan

GO TO PROFILE
Design

Shimano

Shimano Inc.
Sakai City, Japan

GO TO PROFILE