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TIAGRA 4700 Series / Road racing components

TIAGRA 4700 Series

Discipline: Product

Designed primarily for entry-level riders, the TIAGRA offers a superb balance between light weight and control. Ergonomically designed dual-control levers and a light, strong, rigid four-arm crankset crafted using advanced stress analysis provide efficient power transfer. Themed on “activation”, this design embodies our hope, that those who are new to sports bikes, will embrace an active lifestyle. It features a clean-cut form and dark silver color that match any frame, creating a striking contrast with the half-matte aluminium / resin outer gear. The TIAGRA delivers high-grade performance and appearance in a mid-range product that is sure to impress.

Discipline: Product

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Further localization:: Grobal

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Brand Fit

Client / Manufacturer

Shimano

Shimano Inc.
Sakai City, Japan

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Design

Shimano

Shimano Inc.
Sakai City, Japan

GO TO PROFILE