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Extraordinary Ideas - Realized / Annual Report

Extraordinary Ideas - Realized
Extraordinary Ideas - Realized

Discipline: Communication

Discipline: Communication

"Extraordinary Ideas-Realized" by James Turrell. Zumtobel Group Annual Report 2014 / 2015. The report features important installations by the artist from the various periods of his oeuvre. An extensive photographic documentation of Turrell’s installations is accompanied by essays and dialogs with experts from the fields of astronomy, physics, art history and medicine. As well as evidencing the diversity and depth of James Turrell’s work, the Zumtobel Group Annual Report is the first to feature images of his Skyspaces in Japan and Tasmania and includes previously unpublished material on his earlier works.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Other target groups:: Künstler, Architekten, Grafiker

In this annual report, Zumtobel decides to present the data sets in a short, concise and objective way, printed on pink paper. Apart from that, the company leaves the field to artist James Turell, who has created an excellent photo book on his light-and-color projects, subjects that match, of course, the company’s focus. However, the degree of freedom with which the subjects are treated is absolutely fantastic, as is how authentic they are, and this again reflects well on the company.
The iF jury
Client / Manufacturer

Zumtobel Group AG

Zumtobel Group AG
Dornbirn, Austria

Design

James Turrell Studio

James Turrell Studio
Oxford, MI, United States

James Turrell

Design

Green Dragon Office

Green Dragon Office
Los Angeles, CA, United States

Lorraine Wild, Xiaoqing Wang