Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

EF 11-24mm f/4L USM / Ultra-wide zoom lens

EF 11-24mm f/4L USM
EF 11-24mm f/4L USM

Discipline: Product

Discipline: Product

This lens boasts the world's widest* ultra-wide angle photography, at 11 mm. Users can make creative worlds with wider angles than ever, imaging that suppresses distortion to the corners of the picture, a strong sense of perspective and an expression that closes in on the subject. For a design that is immediately recognizable as an ultra-wide angle zoom lens, the diameter is narrowed from the wide diameter lens in the front down to the mount in the back. These proportions emphasize the world's largest diameter aspherical lens (outline Φ87 mm).
*Excludes fish-eye lenses, as an interchangeable lens for single-lens reflex / mirrorless cameras.

  • DATE OF LAUNCH 2015

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Innovation, Brand Fit, Target Group Fit

Client / Manufacturer

Canon Inc.

Canon Inc.
Tokyo, Japan

GO TO PROFILE
Design

Canon Inc.

Canon Inc.
Tokyo, Japan

Kazuhiko Miyahara

GO TO PROFILE