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EOS M3 / Compact system camera

EOS M3
EOS M3

Discipline: Product

Discipline: Product

This interchangeable lens camera is faithful to the user, with a built in APS-C size sensor equal to a single-lens reflex camera. Canon developed a grip to fit the hand and shutter button position and angle are easily reached by the index finger, for better grip and usability, but with a compact size. Golden ratio proportions and the best layout of elements balance form and function. For easy operation with either thumb, it has a touch UI with functions only on the left, right and bottom of the screen. Inheriting the interface design of the single-lens reflex EOS, it is easy for users who have grown accustomed to the single-lens reflex setup.

  • DATE OF LAUNCH 2015

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

Canon Inc.

Canon Inc.
Tokyo, Japan

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Design

Canon Inc.

Canon Inc.
Tokyo, Japan

Shosaku Kawashima, Hironori Ohishi, Megumi Inazumi (PD), Hideki Narushima, Katsuhito Yoshio, Natsuko Kobayashi (UI)

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