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PowerShot G3 X / Digital camera

PowerShot G3 X
PowerShot G3 X

Discipline: Product

Discipline: Product

The PowerShot G3 X comes equipped with a 1.0-type large CMOS sensor and a 25 x optical (24 to 600 mm equivalent / 35 mm conversion) zoom lens and is the first digital camera with an integrated lens. It features a large, easy-to-hold grip that supports superzoom and its dial and button layout are easily operated while still poised for shooting. Using the 180° tilt LCD or the optional mobile LCD viewfinder, it provides a high degree of freedom in photography style. A wide variety of photography applications are supported by its dust and water resistant design.

  • DATE OF LAUNCH 2015

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

Client / Manufacturer

Canon Inc.

Canon Inc.
Tokyo, Japan

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Design

Canon Inc.

Canon Inc.
Tokyo, Japan

Yasushi Matsumoto, Yoshihiro Miyazawa

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