Mr Woo
Mr Woo
Mr Woo
Mr Woo
2016

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Mr Woo

Brand Identity

Mr Woo, pronounced as "wu ren wu wu," is a Chinese style variety store. It focuses on environmentally friendly, simple, high-quality items. The first intention is a pledge for self-realization, reflected in Zen 禪 (pinyin: Chán), which can be approximately translated as "absorption" or "meditative state." Another aspect is a general attitude toward life, as in "making (the right) choices." In this spirit, a person chooses what he or she likes. Mr Woo gives people the impression of realizing one’s self with confidence, educated, cultured and humorous. Consequently, we made Mr Woo into a mascot: a humorous, confident and brilliant person with wit.

Client / Manufacturer

Mr. Woo

Shanghai, CN
Design
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Target Regions
Asia
Target Groups
Consumer / User

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