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MB CLA Shooting Brake / Passenger car

MB CLA Shooting Brake
MB CLA Shooting Brake

Discipline: Product

Discipline: Product

The design of the CLA Shooting Brake is characterized by stylish sportiness, modern luxury and sensual purity. Frameless windows along the sides, the drawn-out bonnet, the narrow form of the windows and the roofline tapering to the rear are all underlining features of the new coupé from Mercedes-Benz. Typifying features of the CLA are the sporty front, the Powerdomes on the bonnet and the diamond radiator grille with the centrally-positioned Mercedes Star. The exterior’s progressive, sporty appearance is continued inside the vehicle. Five round vents integrated into the dashboard and the integral seats underline the sporty character of this car.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: > 3 Jahre

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Daimler AG

Daimler AG
Sindelfingen, Germany

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