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MB F 015 Kampagnenhub / Campaign hub

MB F 015 Kampagnenhub
MB F 015 Kampagnenhub

Discipline: Communication

Discipline: Communication

With the MB F 015 Luxury in motion research car, Mercedes-Benz provides a fascinating and innovative perspective into the future of mobility, turning travel times into pure quality time. The MB F 015 hub on Mercedes-Benz.com – the autonomous website for the autonomous car – translates this idea into the digital space with two main features: 1. Set your time you want to spend exploring Mercedes-Benz vision of autonomous driving – the website filters all contents to match the chosen time. 2. Access all content in leanback mode – all scrolling, changes of articles and video operations are done automatically.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Jin Jeon (Creative Director), Dario Nass, Anastasia Lyutikova, Regina Wolf (Art Directors), Jörg Waldschütz (CD Art)

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