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Minimatik / Wristwatch

Minimatik
Minimatik

Discipline: Product

Discipline: Product

The new NOMOS automatic caliber DUW 3001 is only 3.2 mm in height ˗ and Minimatik, the new (watch) face of the Glashütte watchmaking company, is correspondingly slender. With its tapered form and curved lines, this timepiece is wonderfully proportioned and flattering to the wrist. And it makes the innovation within beautifully clear; delicate details in cyan blue are cheery accents and a well-dosed injection of energy. As the small inscription on the silver-plated dial reveals: Minimatik is part of the neomatik series ˗ ten watches, all exclusively equipped with the incredibly thin automatic movement from NOMOS Glashütte.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation, Brand Fit

NOMOS Glashütte stands for the democratization of luxury: an exceptional quality of craftsmanship, a new, thinner movement and a beautifully designed face, all at an affordable price. With its tapered form and curved lines, this timepiece is wonderfully proportioned and flattering to the wrist. The innovation within also finds expression in exterior beauty: This is a winning piece of design.
The iF jury
Client / Manufacturer

NOMOS Glashütte

NOMOS Glashütte/SA
Glashütte, Germany

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Design

Berlinerblau

Berlinerblau GmbH
Berlin, Germany

Thomas Höhnel

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Design

Hannes Wettstein

Studio Hannes Wettstein AG
Zürich, Switzerland

Simon Husslein

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