TibetCare
TibetCare
TibetCare
TibetCare
2016

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TibetCare

Brand Identity

ZhangYangsheng design studio Lanzhou University Art Academy

TibetCare brand is from Tibet. Its products are made from yak milk. In order to show the brand’s local trait, the design highlights the Tibetan Buddhism culture and landscape. The logo design was inspired by the Buddha putting palms together in prayer, snow mountains and the green leaf compose the evolution of Buddha. The white part between breasts shows two drops of milk. The whole design looks like Buddha presenting a Hada to people, which implies the brand, just like Hada, is the most precious gift to Tibetans bringing hope and health to them. Font's Color and packaging are composed from Tibetan features, which is unique among the milk goods.

Date of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

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