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TibetCare / Brand Identity

TibetCare
TibetCare

Discipline: Communication

Discipline: Communication

TibetCare brand is from Tibet. Its products are made from yak milk. In order to show the brand’s local trait, the design highlights the Tibetan Buddhism culture and landscape. The logo design was inspired by the Buddha putting palms together in prayer, snow mountains and the green leaf compose the evolution of Buddha. The white part between breasts shows two drops of milk. The whole design looks like Buddha presenting a Hada to people, which implies the brand, just like Hada, is the most precious gift to Tibetans bringing hope and health to them. Font's Color and packaging are composed from Tibetan features, which is unique among the milk goods.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

ZhangYangsheng design studio

ZhangYangsheng design studio
Shanghai, China

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Design

airson okin

airson okin
Shanghai, China

Design

ZhangYangsheng design studio

ZhangYangsheng design studio
Shanghai, China

Zhang Yangsheng

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