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Pockit / Baby stroller

Pockit

Discipline: Product

Pockit

Discipline: Product

Pockit is the world’s most compact folding stroller. It can fold up to easily fit in an airplane overhead compartment, be stored under a seat, fit in a bus or train and it takes up little to no hotel room space. Its light weight design and carry bag allows it to be easily transported with the family. It fits comfortably in the trunk of a car with the rest of the beach, picnic, camping or park equipment.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation

The jury had never seen a stroller that folded into such a compact package and yet was so quick and easy to deploy. Designing pushchairs is notoriously difficult, as there are so many compromises to be resolved, but the Pockit succeeds in focusing on the smallest possible folded size, and it does so with minimal compromise elsewhere. An innovative product designed for daily use.
The iF jury
Client / Manufacturer

Goodbaby Group Co., Ltd.

Goodbaby Group Co., Ltd.
Kunshan, China

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Design

Goodbaby Group Co., Ltd.

Goodbaby Group Co., Ltd.
Kunshan, China

Harry He, FuSheng Ma, Feng Liu

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