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HUNTER'S MOON / Visual Identity design

HUNTER'S MOON
HUNTER'S MOON

Discipline: Communication

Discipline: Communication

HUNTER'S MOON is meat-menu oriented casual dining pub brand. HUNTER'S MOON claim to be a hideout of the citizen, attend to seek a new vitality and taste away from the monotony of everyday life. HUNTER'S MOON's design directly visualize the symbolism that will be delivered under the name. It expressed the image of the moon to change daily from the crescent moon until the full moon. It provides a distinctiveness of a place to enjoy the evening in the moon motif. In order to emphasize moon motif, minimal and modern typeface is used. Contrasting colors black and yellow is used to provide a concept of night and light.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: 6 months

  • TARGET REGIONS Further localization:: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Nonghyup Moguchon Inc.

Nonghyup Moguchon Inc.
Seoul, South Korea

Design

CDR Associates

CDR Associates
Seoul, South Korea