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China Airlines Packaging / Packaging

China Airlines Packaging
China Airlines Packaging
China Airlines Packaging
China Airlines Packaging
China Airlines Packaging

Discipline: Packaging

China Airlines Packaging
China Airlines Packaging

Discipline: Packaging

China Airlines new 777-300ER Sky Lounge offers selected tea from Taiwan, aromatic coffee from the West and delicate confectioneries. The items are beautifully presented with stories printed on the packaging so that passengers from around the world can enjoy reading tales from Taiwan, while savoring its flavors. An assortment of traditional Taiwanese snacks, ranging from tea and coffee to instant noodles unified through the esthetic theme of the Song Dynasty. The famous ice-cracking pattern from the Song Dynasty is taken as the main visual esthetics of the packaging designs.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

China Airlines

China Airlines
Taoyuan City, Taiwan

Design

China Airlines

China Airlines
Taoyuan City, Taiwan

JRV International