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Lexus Korea / Website

Lexus Korea
Lexus Korea

Discipline: Communication

Discipline: Communication

Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity. designfever was responsible for the entire website renewal, ensuring improved accessibility and usability while maintaining Lexus’ progressive luxury brand image. In order to provide an optimized user experience across all types of devices, designfever applied responsive web technology to introduce vehicles and test drive applications.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Toyota Motor Korea Co., Ltd.

Toyota Motor Korea Co., Ltd.
Seoul, South Korea

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Design

designfever

designfever
Seoul, South Korea

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