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Das Greenpeace Kampagnen-Visual „Kohle ist giftig“ / Campaign visual

Das Greenpeace Kampagnen-Visual „Kohle ist giftig“
Das Greenpeace Kampagnen-Visual „Kohle ist giftig“

Discipline: Communication

Discipline: Communication

Not just the CO₂ emissions of coal-based power generation damage people and environment but especially toxic substances that come with it. With our campaign signet, which transforms the campaign motto "Coal is toxic" into a visual statement, Greenpeace draws the public’s attention to this. In the visual connection of power plant and emission the dangers become strikingly evident. The signet is applicable in various ways, e.g. as info graph or on the street, and comes to live as interactive projection. Greenpeace activists quickly adopted it, creating their own interpretations and executions.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Other target groups:: Greenpeace Kernklientel, Further specification:: Junge Greenpeace Aktivisten (15 bis 21 Jahre)

Client / Manufacturer

Greenpeace e. V.

Greenpeace e. V.
Hamburg, Germany

Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Oliver Viets, Peter Post (Executive Creative Direction), Mathias Rolfes (Creative Direction), Nathalie Misczychowski (Art Direction)

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Design

Greenpeace e. V.

Greenpeace e. V.
Hamburg, Germany

Marcus Meyer, Andree Böhling (Photo)