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Lufthansa Flight Mode / Flight mode app

Lufthansa Flight Mode
Lufthansa Flight Mode

Discipline: Communication

Discipline: Communication

When traveling by plane, we often experience how nice it is not to be reachable for a period of time. The mobile phone flight mode has become the symbol for a couple of hours of peace in a relaxing atmosphere. With the accelerating speed of digital life we long for more free time and a slower pace. So why don't we bring this relaxing feeling from on board to the ground? Ironically, it is a smartphone app that helps users to avoid the ubiquitous digital commitments and temptations. The Lufthansa flight mode app is probably the first app that does not extend the capacities of the smartphone but deliberately restricts them.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: Global, Umsetzung von App und Microsite in 12 Sprachen

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Deutsche Lufthansa

Deutsche Lufthansa AG
Frankfurt a. M., Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Philip Bareiss (Creative Direction), Jens Westerwald (Art Direction), Tillman Staffen (Motion Graphic / 3D)

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