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The Immerse in the Arts / Posters

The Immerse in the Arts
The Immerse in the Arts
The Immerse in the Arts
The Immerse in the Arts
The Immerse in the Arts

Discipline: Communication

The Immerse in the Arts
The Immerse in the Arts

Discipline: Communication

The Brand image for C&C Table tennis institute. 1. The C&C changes the poster design style concept to main VI style. 2. The new style of the poster is not only poster but art. Based on the central dogma of Confucius’ Analects is, "Stick strictly to the way, align with virtue and abide by benevolence in handling matters and immerse in the six classical arts of rites, music, archery, riding, reading and arithmetic," the artwork summons spirit through a series of four calligraphic manuscripts. Using visual expressive lines combines harmoniously with table tennis’ esthetics of dynamic rhythm, expressing the sensation and cadence within this visual esthetics.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 3MONTHS

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

C&C Table Tennis Institution

C&C Table Tennis Institution
Taipei, Taiwan

Design

Ming-Chi Hsieh Arts Studio

Ming-Chi Hsieh Arts Studio
Taipei, Taiwan

Ming-Chi Hsieh, Ken Hsieh (Art Director, Design Director), Ya-Wen Lee, Paulina Lee (Creator Director, Designer)

Design

Taiwan Image Arts Studio

Taiwan Image Arts Studio
Taipei, Taiwan