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Discipline: Packaging

Discipline: Packaging

Starbucks Coffee Korea's ready-to-drink is a healthy alternative for our customers. Typography-centric juice and yogurt packaging conveys benefits of each drink and even compulsory information such as ingredients and volume come into play as a graphic element. Along with hand-written types and etching style illustrations, the handcrafted touch continues with varied graphics of each bottle – fonts and layouts change from bottle to bottle, but when lined up on the shelf, everything comes together as a big family. Its slim and straight body has an effect of making the bottle look bigger, while resonating well with our sophisticated customers.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Starbucks Coffee Korea

Starbucks Coffee Korea
Seoul, South Korea

Design

Starbucks Coffee Korea

Starbucks Coffee Korea
Seoul, South Korea

Jung Rye Park (Creative Director), Eulie Lee (Designer), Eulie Lee, Young Jin Lee (Illustrator), Sun Ho Yoon (Photographer)