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15th Anniversary / Emblem, merchandising

15th Anniversary
15th Anniversary

Discipline: Communication

Discipline: Communication

Starbucks Coffee Korea's "15 Years of Coffee Excellence" collection was launched to celebrate Starbucks Coffee Korea’s 15th anniversary. The typography-centric design was inspired by vintage coffee packaging and advertising, and it tells a story of the company by numbers – 600 stores; 144,000,000 cups of Americano; 6,500 partners etc. The numbers become palpable and customers get to feel a sense of participation. The sale had grown 1,253% from the 14th anniversary. More importantly, our customers found this collection a fun way to understand our shared history, and the reaction – sales-wise as well as fervor-wise – was enormous.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Starbucks Coffee Korea

Starbucks Coffee Korea
Seoul, South Korea

Design

Starbucks Coffee Korea

Starbucks Coffee Korea
Seoul, South Korea

Jung Rye Park (Creative Director), Eulie Lee (Designer, Illustrator), Sun Ho Yoon (Photographer)