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Love to Hate—Para_Site / Integrated graphics

Love to Hate—Para_Site
Love to Hate—Para_Site

Discipline: Communication

Discipline: Communication

This poster for the museum night event "Love to Hate—Para_Site" in Basel is part of a promotional campaign that includes invitation cards and promotional bags. The design was developed from the simple idea of showing the same identity in different lighting conditions. The key visual is based on one-color typography: it features a bright neon orange during the day, which changes completely at night when the poster is illuminated by UV lamps. The typographic approach is founded on a visual and metrical hierarchy, starting with bigger elements for the title and moving to smaller elements for more detailed information.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Konstantin Eremenko

Konstantin Eremenko
Basel, Switzerland

Design

Konstantin Eremenko

Konstantin Eremenko
Basel, Switzerland