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Mando footloose brochure / Brochure

Mando footloose brochure
Mando footloose brochure
Mando footloose brochure
Mando footloose brochure
Mando footloose brochure

Discipline: Communication

Mando footloose brochure
Mando footloose brochure

Discipline: Communication

Korean auto parts industry leader, Meister, and world renowned engineer and product designer, Mark Sanders, famous for his Strida bicycles, worked in collaboration to create footloose, a new proposition in human mobility. KILLING MARIO captured the originality of footloose’s chainless hybrid technology and minimalist design through brochures and leaflets, whose simple layout and typography, limited use of color and unique binding and packaging, were designed to maximize the product’s appeal by enabling viewers to experience in advance the product’s exceptional value.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 4 months

  • TARGET REGIONS Asia, Europe, South America

  • TARGET GROUPS Consumer / User

An attractive and very well-designed set of brochures and leaflets that succeeds in communicating the hybrid technology using simple layouts and typography. The sophisticated and bold imagery engages the viewer on the topic of advanced mobility. A personalized invitation letter introduces the premiere membership services with great style and establishes an emotional connection with the target audience.
The iF jury
Client / Manufacturer

mando

mando
Gyeonggi-do, South Korea

Design

KILLING MARIO

KILLING MARIO
Seoul, South Korea

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