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It was the challenging task of Noord to complete Kuoni Group's last issue of the "Workbook" trilogy. With the objective of keeping up with the highest level in quality of design and sharpening its conceptual approach. Noord reduced exceptions in the existing design concept, made over the content structure, improved the dramaturgy and readability structure. Everything was reduced to fit the goal of concentrating on the relevant elements. The cover was printed by letterpress method, the graphics were kept in their handwritten style which leads to both visual and tactile awareness and makes the Kuoni Group AR 2014 somewhat of a (visual) travel experience.
Roger Mazzucchelli, Markus Reichenbach, Katja Rüfenacht