Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Windspiel Website / Website

Windspiel Website
Windspiel Website

Discipline: Communication

Discipline: Communication

In 2014 the gin brand Windspiel was launched in Germany. The brand positions itself in the premium segment and addresses sophisticated connoisseurs. The inventors represented the brand right from the start. They were also the characters of projection for their target audience. It was the main intension to make this even clearer on the website and to let the consumers immerse into the exciting world of Windspiel. Unusual video portraits of the brand ambassadors convey the special mentality of the brand, an animated cartoon explains the manufacturing process of the gin, and you learn why the product is dedicated to Frederick the Great.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Other target groups:: Bars, Delikatessengeschäfte, Journalisten

Client / Manufacturer

Eifelion GmbH

Eifelion GmbH
Daun, Germany

Design

Eifelion GmbH

Eifelion GmbH
Daun, Germany

Sandra Wimmeler, Denis Lönnendonker, Rebecca Mertes

Design

Stijlroyal

Stijlroyal
Wiesbaden, Germany

Jörg Haas, Bernd Ringsdorf

Design

Next Motion

Next Motion
Gera, Germany

Pierre Geyer, Falko Birner