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Color of the Night / Alcohol packaging

Color of the Night
Color of the Night

Discipline: Packaging

Discipline: Packaging

The Bacardi Breezer Summer Edition is a fruit-infused spirit targeted at edgy and fashion forward Chinese female. Cooling down is most desirable in summer. By combining its brand core essence and illustrations of the fruit, we have boosted refreshing vitality of the drink through unique patterns that resemble summer emotions. As it dips into the beverage, the experience extends beyond visual pleasure through featuring its UV printing technology illustrations. It highlights its intricate pattern that otherwise cannot be seen in the dark, igniting the concept of „endless summer: Color of the Night."

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Interbrand

Interbrand
Shanghai, China

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Design

Interbrand

Interbrand
Shanghai, China

GO TO PROFILE