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Bewegende Momente erleben / Annual Report 2014

Bewegende Momente erleben
Bewegende Momente erleben

Discipline: Communication

Discipline: Communication

The motto of the "Views" magazine is "Bringing Aspirations to Life." Every person is unique and the products and services developed by the BMW Group for its customers aim to reflect this. Each chapter focuses on a different brand, offering distinctive design elements and production technology highlights. For example, the customizing process of a BMW R nineT motorbike is displayed over a double page spread divided horizontally into three sections, which readers can leaf through individually. The innovative technology found in the new BMW i8 is relayed via speciality paper.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

hw.design

hw.design GmbH
München, Germany

Frank Wagner, Stefan Kaderka, Carolin Lintl, Günter Fidrich, Martin Todt, Harald Willenbrock

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