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ELHA Xpert K / Horizontal milling machine

ELHA Xpert K
ELHA Xpert K

Discipline: Product

Discipline: Product

Based on the manufacturing module, this draft for a horizontal milling machine for the company ELHA matches the new design language. The aim was to establish a complete product family with recognition value that transports competence, quality and down-to-earth impression. The key element, an optical black clamp, re-emerges and supports the solid attitude of the milling machine. Generous, white steel panels generate a lightness which is reinforced by big glass windows. Again, working with color leads to brand specific eye catchers, which distinctively separate user and machine areas.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Trade / Industry

  • ASSESMENT CRITERIA Aesthetics, Brand Fit

Client / Manufacturer

ELHA-MASCHINENBAU Liemke KG

ELHA-MASCHINENBAU Liemke KG
Hövelhof, Germany

Design

Squareone GmbH

Squareone GmbH
Düsseldorf, Germany