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Sky-Frame / Brand, Corporate Design

Sky-Frame
Sky-Frame
Sky-Frame
Sky-Frame

Discipline: Communication

Sky-Frame
Sky-Frame

Discipline: Communication

Sky-Frame sliding windows offer a transition between indoors and outdoors to deliver an unbounded spatial experience. The product's USP is reinforced by key visuals: indoor spaces are turned into covered outdoor spaces, facades dissolve, windows serve only as the invisible boundary between different climatic environments. The interior merges with the biosphere of shy wildlife – "inside outside living." This is conveyed by key elements of the new corporate design. Graphic element, font combination, the glass-like gradient and target-group-specific imagery emotionalize the "invisible" product and provide a consistent, authentic brand experience.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, Further localization:: Canada, Süd-Afrika, Liechtenstein

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups:: Architekten

Client / Manufacturer

Sky-Frame

Sky-Frame
Frauenfeld, Switzerland

Design

New Identity Ltd.

New Identity Ltd.
Basel, Switzerland

Helen Bartenschlager, Ramon Classen, Damian Hess, Barbara Mayer, Peter Mikolas, Max Nestor, Hélène Schnaitmann, Robert Wesseler

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