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Sky-Frame sliding windows offer a transition between indoors and outdoors to deliver an unbounded spatial experience. The product's USP is reinforced by key visuals: indoor spaces are turned into covered outdoor spaces, facades dissolve, windows serve only as the invisible boundary between different climatic environments. The interior merges with the biosphere of shy wildlife – "inside outside living." This is conveyed by key elements of the new corporate design. Graphic element, font combination, the glass-like gradient and target-group-specific imagery emotionalize the "invisible" product and provide a consistent, authentic brand experience.
New Identity Ltd.
Helen Bartenschlager, Ramon Classen, Damian Hess, Barbara Mayer, Peter Mikolas, Max Nestor, Hélène Schnaitmann, Robert Wesseler