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Urlaub in besten Händen / Corporate Design

Urlaub in besten Händen
Urlaub in besten Händen
Urlaub in besten Händen
Urlaub in besten Händen
Urlaub in besten Händen

Discipline: Communication

Urlaub in besten Händen
Urlaub in besten Händen

Discipline: Communication

The visual identity of the Schauinsland-Reisen travel company was developed as part of a relaunch. The new logo shows the sun as an essential feature of holidays. At the same time, the ambiguous brand mark visualizes the claim "Urlaub in besten Händen" (holidays in best hands) as the sun is formed by two inviting hands. The entire corporate design sets a holiday mood by using colors such as ocean-blue and sun-yellow. The images feature sunny motifs of different holiday destinations. Recurring design elements such as an abstract sunblind, ensure high-recognition value.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Other target groups:: Reisebüros

Client / Manufacturer

Schauinsland Reisen GmbH

Schauinsland Reisen GmbH
Duisburg, Germany

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Design

Lockstoff Design

Lockstoff Design GmbH
Grevenbroich, Germany

Susanne Coenen, Nicole Slink, Stephanie Marniok, Katja Kleefeld, Lena Overkamp

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