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Pfleiderer BAU 2015 / Trade fair stand

Pfleiderer BAU 2015
Pfleiderer BAU 2015

Discipline: Interior Architecture

Discipline: Interior Architecture

Pfleiderer, one of the leading producers of chipboards, implements its idea of sustainability even in trade fair design: existing materials should be used for the stand of 2015. We put 300 multi-colored block-like modules from 2013 into a strict orthogonal order. In this way, a walk-in Bauhaus sculpture was born. The colored blocks show the decorative materials, while some raw wooden blocks disrupt the clean appearance, pointing out the constructive Pfleiderer products. In the center a prominent cubic space displays the highlights. Inside, perspective graphic arts break up the strict rectangularity, creating a surprising view of the product!

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Pfleiderer Holzwerkstoffe GmbH

Pfleiderer Holzwerkstoffe GmbH
Neumarkt, Germany

Design

jürgensarchitekten

jürgensarchitekten
München, Germany

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