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MMCA Hyundai Motor Series / Exhibition

MMCA Hyundai Motor Series

Discipline: Interior Architecture

MMCA Hyundai Motor Series
MMCA Hyundai Motor Series
MMCA Hyundai Motor Series

Discipline: Interior Architecture

Lee Bul was most interested in the continuous intersection of openness and closedness, both conceptual and actual. And equally important are the esthetic and structural systems. The identity design for the exhibition and installations to show five videos is inspired by this system. Creating the effect of constant motion and ascension, diagonal lines were ideally suited for visualizing her artwork.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Public Sector / Government

Client / Manufacturer

National Museum of Contemporary Art, Korea

National museum of modern and contemporary art
Seoul, South Korea

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Design

National Museum of Contemporary Art, Korea

National museum of modern and contemporary art
Seoul, South Korea

Youjin Choi

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