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iF SOCIAL IMPACT PRIZE
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MINI AR Glasses / AR glasses

MINI AR Glasses
MINI AR Glasses

Discipline: Professional Concept

Discipline: Professional Concept

MINI entrusted the design of the glasses, the color scheme and the digital user experience to Designworks. This was where a technical device was turned into a lifestyle product that succeeds in translating the MINI design idiom to eyewear. When it came to designing the AR visuals, it was the seamless integration that posed the greatest challenge. Designworks devised a user experience for MINI that allows the wearer of the glasses to perceive the various AR states in a very realistic form with a natural flow. The “motion design” concept therefore offers a means of orientation and structure to make it easier for the user to find their bearings.

  • DATE OF LAUNCH after 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Innovation

The ‘Augmented Reality Eyewear’ from MINI is an innovative and visionary concept that totally won the judges over with its successful digital linking of interactive life worlds inside and outside the car. For users, the greatest benefit is the visually attractive representation of additional safety and comfort features.
The iF jury
Client / Manufacturer

MINI

MINI
München, Germany

Design

BMW Group Designworks USA

Designworks, A BMW Group Company
Newbury Park, CA, United States

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