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Treuco / Rebranding

Treuco
Treuco

Discipline: Communication

Discipline: Communication

1. Integrative process: the project is characterized by a close collaboration with the client and a strong iterative process throughout all steps from analysis to implementation. 2. Clearer profile: the project’s overall aim is to sharpen the brand profile. Trust, personal consulting and client’s individual interests are at the center of its positioning and are expressed through the slogan "trust & care." 3. Overall consistency: the project harmonizes the diverse brand applications and strengthens the company brand Treuco. 4. Differentiation within the industry: by combining illustration and typography.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User, Other target groups:: Corporate clients

Client / Manufacturer

Treuco AG

Treuco AG
Zürich, Switzerland

Design

Branders Group AG

Branders Group AG
Zürich, Switzerland

Pascal Geissbühler (Creative Director), Maria Fahringer (Brand Design), Thomas Hausheer (Interaction Design), Julian Rentzsch (Illustrations)