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MiLLiSECOND metal measure / Metal tape measure

MiLLiSECOND metal measure
MiLLiSECOND metal measure
MiLLiSECOND metal measure
MiLLiSECOND metal measure
MiLLiSECOND metal measure

Discipline: Product

MiLLiSECOND metal measure
MiLLiSECOND metal measure

Discipline: Product

The MiLLiSECOND metal tape measure’s body is being made and milled from aluminum ingots with a high precision. The frame of the body provides two oblong holes and one round hole. The user will be able to select these holes according to own preferences, use and wearing methods. MiLLiSECOND features a bowl shaped depression on both sides of the body so that the user has a comfortable feel when using the tape measure as the fingers will conveniently fit in the depression. This tape measure, made in Japan, is a first-class product according to the JIS (Japanese Industrial Standards) with a width of 6.0 mm and adopts the zero point correction by the hook.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Practicability, Target Group Fit

Client / Manufacturer

Takeda Inc.

Takeda Inc.
Tsubame-shi niigata, Japan

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Design

Caro Inc.

Caro Inc.
Tokyo, Japan

Hidebumi Yamaguchi

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