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The Bradley Timepiece / Wristwatch

The Bradley Timepiece

Discipline: Product

The Bradley Timepiece

Discipline: Product

The Bradley was created to resolve the challenge of checking the time for those who are vision impaired. Designed in collaboration with the blind, The Bradley allows you to touch and see to check time. Built of solid titanium, time is indicated by two ball bearings: one indicating minutes (top) and one indicating hours (side). These two ball bearings are connected with magnets to a watch movement under the watch face. The Bradley is named after former Navy Officer and Paralympic Gold Medalist, Brad Snyder, who lost his vision from an IED explosion in Afghanistan. We believe strongly in the power of inclusive design and accessibility.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Other target groups:: Blind / Vision Impaired Users

  • ASSESMENT CRITERIA Aesthetics, Innovation

Client / Manufacturer

Eone Timepieces

Eone Timepieces
Washington D.C., United States

Design

Eone Timepieces

Eone Timepieces
Washington D.C., United States