Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Starbucks Real Fruits / Dried fruits packaging

Starbucks Real Fruits
Starbucks Real Fruits

Discipline: Packaging

Discipline: Packaging

Problem: 1. opaque packaging without a window, 2. pricy products in an economy bag. Solution: for the illustration, we deconstructed the shape in an unexpected way by using dots, lines and patterns to bring out the beauty of the fruits. The colorful and decorative illustration allowed customers to imagine the flavor and expect the goodness, and it was also eye-catching from the shelf. The titles were laid out on a label with a chalk board texture. The label was die-cut and then was attached to the folded top part of the bag. This brought about the organic feel and handcrafted touch to the packaging and helped elevating the product value.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Starbucks Coffee Korea

Starbucks Coffee Korea
Seoul, South Korea

Design

Starbucks Coffee Korea

Starbucks Coffee Korea
Seoul, South Korea

Jung Rye Park (Creative Director), Eulie Lee (Designer), Eulie Lee, Hyo Min Seo (Illustrator), Sun Ho Yoon (Photographer)