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ALCATEL ONETOUCH IDOL 3 / Mobile phone

ALCATEL ONETOUCH IDOL 3
ALCATEL ONETOUCH IDOL 3
ALCATEL ONETOUCH IDOL 3

Discipline: Product

Discipline: Product

ALCATEL ONETOUCH’s elegant IDOL 3 smartphone comes equipped with features like two front-facing speakers and a premium camera. Its wafer-thin body features a back contour that gives the phone a slim edge, which both enhance the slim silhouette and in-hand experience. The fully laminated screen is an uninterrupted black expanse when turned off, while the lightweight frame ˗ in dark gray, metallic silver or soft gold ˗ offers an upscale metallic look. And an IDOL 3 exclusive: it’s 100% reversible, so users can answer calls even upside down. IDOL 3 website: http://idol3.alcatelonetouch.com/.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Innovation, Brand Fit, Target Group Fit

Client / Manufacturer

ALCATEL ONETOUCH

ALCATEL ONETOUCH
Hong Kong, Hong Kong SAR China

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Design

ALCATEL ONETOUCH

ALCATEL ONETOUCH
Hong Kong, Hong Kong SAR China

GO TO PROFILE