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Hancure / Medicine package design

Hancure
Hancure
Hancure
Hancure

Discipline: Packaging

Hancure

Discipline: Packaging

People generally have the idea that Chinese medicine has gradual effects, so we named this product "漢速敷"(Hansufu) to emphasize its timeliness (速) and functionality (敷). The English name Hancure with the A and U and the gourd shape that represent Chinese medicine highlights Hancure’s amazing medicinal properties. The packaging design references skincare products and no longer has the old-fashioned look of traditional Chinese medicine, so consumers can easily trust the brand's effectiveness, allowing Hancure to stand out among other Asian medicine products.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

R+J Medical Co.

R+J Medical Co.
Kaohsiung City, Taiwan

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Design

think™ brand consultancy

think™ brand consultancy
New Taipei City, Taiwan

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