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Fortschritt bewegen / Annual Report

Fortschritt bewegen
Fortschritt bewegen
Fortschritt bewegen
Fortschritt bewegen

Discipline: Communication

Fortschritt bewegen

Discipline: Communication

The "Moving Progress" Annual Report describes how Volkswagen has been rising to the challenges of the automotive industry in economic and ecological sustainability, focusing on digitization and networking. The magazine section illustrates the diversity of fields that the Group is working in. Piloted driving, linking vehicle and smartphone, and Bus Rapid Transit in Latin American cities: Volkswagen is designing the future of automobiles – moving progress. The financial section and journalistic magazine, Momentum, slot in to one. Additional features include a brand booklet and poster insert with a model summary and key figures.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User, Further specification:: interessierte Öffentlichkeit, (potenzielle) Mitarbeiter, Aktionäre

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

3st kommunikation

3st kommunikation GmbH
Mainz, Germany

Florian Heine (Creative Direction), Elisa Kern (Art Direction), Caroline Klement (Art Direction)

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