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Vorwerk Geschäftsbericht / Annual Report

Vorwerk Geschäftsbericht

Discipline: Communication

Discipline: Communication

The direct selling company Vorwerk maintains a constant dialog with its customers in America, Europe, Asia and Australia – through demonstrations of its superior products in the customer’s home, at its bricks-and-mortar shops and also via online shops. The "Vorwerk Annual Report 2014" showcases unusual forms of communication – such as criminal codes, power symbols and the ABC of birdsong – with an ironic twinkle and interactive design elements. The playful features invite the readers to take a closer interest – a concept that has been around since the 1980s but never comes across as dry and dusty thanks to the modern interpretation.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups:: Mitarbeiter

Client / Manufacturer

Vorwerk

Vorwerk & Co. KG
Wuppertal, Germany

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Design

OrangeLab

OrangeLab
Düsseldorf, Germany