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SONY, IFA Berlin 2014 / Trade fair stand

SONY, IFA Berlin 2014
SONY, IFA Berlin 2014

Discipline: Interior Architecture

Discipline: Interior Architecture

Hightech meets experience: future technologies are showcased in a playful environment, which with the aid of flowing forms draws into an inspiring rendition of everyday life. Making their way along a meandering product highway, the "Winding Road," the visitor traverses the "World of SONY." The product areas seamlessly overlie the adjoining "Activity Zones" and show the interplay between gadgets and appliances. The highlight is a concave, oscillating mega screen: acting as a gigantic interpretation of the "World of SONY" the screen uses its 14 million pixels to present a multifaceted product range and wows its audience from every angle.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

SCHMIDHUBER

SCHMIDHUBER
München, Germany

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Design

Creative Center Sony Corporation

Creative Center Sony Corporation
Tokyo, Japan