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YZF-R1 / Motorcycle

YZF-R1
YZF-R1

Discipline: Product

Discipline: Product

YZF-R1 is a high performance supersport motorcycle. With a newly designed engine and body its advanced control technology with a six-axis position sensor, a world’s first on a commercial motorcycle, provides superior maneuverability, allowing the rider to devote more attention to riding. Designed to be the fastest machine on the circuit, it allows riders to experience the technical philosophy behind our MotoGP racing bike. Thanks to its innovative face design, developed in the image of a real racer, it achieves a light, slim and compact body and realizes a high aerodynamic performance, combining technologies with a stylish appearance.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Further specification:: Supersport bike enthusiasts in their late-30s to 40s, mainly for riding on racing circuits.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Brand Fit

Client / Manufacturer

Yamaha Motor Co., Ltd.

Yamaha Motor Co., Ltd.
Shizuoka, Japan

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Design

Yamaha Motor Co., Ltd.

Yamaha Motor Co., Ltd.
Shizuoka, Japan

Toshiyuki Yasunaga, Design Center

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Design

GK Dynamics Incorporated

GK Dynamics Incorporated
Tokyo, Japan

Isao Sakata

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