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HJ-327T / Wireless activity tracker

HJ-327T
HJ-327T

Discipline: Product

Discipline: Product

The HJ-327T activity tracker is designed for women who want to increase their activity and make exercise part of their day-to-day routine without going to the extreme. Its ultra-compact form and removable clip makes the tracker highly versatile and able to be worn unobtrusively across a range of attire. The tracker is water resistant with no buttons; simply tap to change the display. Previous results and personal history are viewable on a smartphone app via a bluetooth connection. The simplicity and ease of use of the HJ-327T activity tracker helps women to blend more activity into their daily life.

  • DATE OF LAUNCH 2015

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Brand Fit, Target Group Fit

Client / Manufacturer

OMRON HEALTHCARE Co., Ltd. (Japan)

OMRON HEALTHCARE Co., Ltd.
Kyoto, Japan

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Design

OMRON HEALTHCARE Co., Ltd. (Japan)

OMRON HEALTHCARE Co., Ltd.
Kyoto, Japan

Tamaki Ito

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Design

C.Creative

C. Creative Inc.
Tokyo, Japan

Takashi Shigeno, Kazuya Andachi

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