Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Siemens, IFA Berlin 2014 / Trade fair stand

Siemens, IFA Berlin 2014
Siemens, IFA Berlin 2014

Discipline: Interior Architecture

Discipline: Interior Architecture

Siemens presents their newly intensified brand communication through a 3D brand experience: at the center of the stand “The fastest oven in the world” is presented under the heading “Experience Speed.” On a 35 m² LED wall, real ovens become part of a virtual film. The “iSensoric” technology is presented under the heading “Experience Intelligence” and is demonstrated using a curtain of motion-controlled rain. A sculpture of a coffee cup invites visitors to “Experience Passion.” For the first time, in the area “Home Connect,” networked appliances from the brand family can be controlled via smartphone app: “Experience connectivity.”

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

BSH Bosch und Siemens Hausgeräte GmbH

BSH Hausgeräte GmbH
München, Germany

GO TO PROFILE
Design

SCHMIDHUBER

SCHMIDHUBER
München, Germany

GO TO PROFILE
Design

BLACKSPACE

KMS BLACKSPACE
München, Germany

GO TO PROFILE