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PENTAX 645Z / Medium format single-lens

PENTAX 645Z
PENTAX 645Z

Discipline: Product

Discipline: Product

Installed with a large image sensor with about 51.4 million effective pixels, PENTAX 645Z is a midsize, interchangeable SLR digital camera to produce ultra-high-definition and 3D images. With a dust- / drip-proof magnesium alloy cover and a tempered glass display panel, the body is durable and reliable for amateur photographers to enjoy casual outdoor shooting. A tilted rear LCD monitor for more freedom for live-view or HD movie shooting enables 645Z to expand usage areas.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: 48months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Further specification:: High-end amateur cameraman

  • ASSESMENT CRITERIA Practicability, Execution, Usability + Ergonomics

Client / Manufacturer

Ricoh

RICOH IMAGING COMPANY, Ltd.
Tokyo, Japan

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Design

Ricoh

RICOH IMAGING COMPANY, Ltd.
Tokyo, Japan

Tatsuo Okuda, Masaaki Haga, Takeshi Matsushita

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