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iF SOCIAL IMPACT PRIZE
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WeWOOD Flagship Store / Retail Space

WeWOOD Flagship Store
WeWOOD Flagship Store

Discipline: Interior Architecture

Discipline: Interior Architecture

Inspired by the philosophy of WeWOOD Watch, I came up with the image of tree rings, which shows the simplicity and beauty of nature with its warm colors and organic shapes. As time goes by, rings are added and the tree trunk and branches grow in diameter. Thus tree rings indicate time as the tree grows. The principle represents both nature and time and perfectly echoes the branding image of WeWOOD Watch. Inspired by that, the approach behind the store design was to create a space with an ambience that would allow people to experience the product in the context of nature and time.

The store design has an attractive fluid formation. The main concept has been represented in ceiling, floor, wall and display units. Also the choice of materials are natural and pure, this makes the design sustainable. The usage of green in visual surfaces enriches the concept.
Jury Statement
Thanks so much to iF Design for giving me this excellent prize, it is such a great honor! I am lucky to have my family who always supports and encourages me to pursue my design dream. I think this award is truly an amazing gift for them. I love my family and thank you all!
Winner Statement
University

Yuanyuan Ma

New York School of Interior Design
New York, United States

Yuan Yuan Ma,
New York School of Interior Design

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