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iF SOCIAL IMPACT PRIZE
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abandoned animal campaign / campaign poster

abandoned animal campaign
abandoned animal campaign

Pets are being abandoned every hour during the Christmas period, according to report from RSPCA.
Although it's illegal offence to abandon any animals, the number of these cases have increased.
To help people recognize its problem and lead people to pet adoption,
I propose a Christmas advertising campaign for abandoned animals.

University

Chung-ang University

Chung-ang University
Seoul, South Korea

Minha Park,
Chung-ang University